Firm

Aaron Hetherington of Bird & Bird examines how AI-driven shopping assistants and large language models are reshaping consumer habits and raising new challenges for brand owners seeking to protect, monitor, and enforce their trademarks online

Lucy Teixeira Antunes and Matt Garver of CAS join Managing IP to share real-world stories from the front lines of intellectual property analysis, exploring overlooked sources of prior art and how AI is reshaping search strategies

Gillian Tan of That.Legal explains how the case reinforces that inherent distinctiveness, not global reputation, is decisive at the mark-similarity stage, and that conceptual differences can significantly influence the confusion analysis

Ranjan Narula and Swati Dalal of RNA, Technology & IP Attorneys explain the key legal intellectual property rules that influencers in India must understand to build compliant, trustworthy, and enduring digital brands

Mohini V of Remfry & Sagar outlines how Indian courts and policymakers are shaping trade secret protection through case law, equitable principles, and proposed legislation, as businesses face rising digital threats and cross-border confidentiality challenges

Duncan Maguire of Spoor & Fisher Jersey explains a recent ruling by the Court of Appeal of Tanzania confirming that such trademarks are unenforceable unless registered nationally with the trademarks office in Tanzania