lead position
Trademarks
From seller vetting and proprietary screening technology to brand collaboration and industry partnerships, Temu explains how its intellectual property enforcement programme combats infringement on its marketplace
August 10, 2026
Features list
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The articles in this year's edition of Managing IP's Asia-Pacific IP Focus reflect a dynamic IP landscape in the region. It is clear countries in this part of the world are engaging with key concerns relating to all areas of IP.
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Quan Kang of DEQI assesses which evidence can be used to establish common knowledge when determining inventive step -
Kristine Sherika P Chy and Ignacio S Sapalo of Sapalo Velez Bundang & Bulilan evaluate the problems raised by non-traditional trademarks and possible solutions to these issues
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Young-Sun Jung and Minji Ryan Kim of FirstLaw evaluate Korea’s increasingly pro-patentee IP system, analysing updates to the law relating to the calculation of damages, burden of proof and patent invalidation
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Vaishali Mittal and Rohin Koolwal of Anand and Anand analyse cases in which the courts have ruled on intermediary liability in the e-commerce space, evaluating when companies can benefit from the safe harbour in Section 79 of the Information Technology Act 2000
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Yunjin Choi of Shiga International Patent Office evaluates the advantages and disadvantages of filing a third party observation before and after the establishment of a patent right
Local Insights
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Inspicos
Peter Koefoed of Inspicos examines how the EPO Enlarged Board of Appeal referral G 1/26 could clarify the application of G 1/24 when assessing the allowability of amended patent claims under the EPC
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Maiwald
Alexander Ortlieb, Moritz Kampmann, and Stephan Maidl of Maiwald highlight six EPO appeal decisions that map the absolute floor of what patent applications for AI inventions must disclose – and how spectacularly some applicants miss that mark
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Inventa
Vítor Palmela Fidalgo of Inventa reviews three years of Unified Patent Court jurisprudence, examining emerging approaches to claim interpretation, prosecution history, doctrine of equivalents, and prior use
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Bird & Bird
The singer is among an increasing number of celebrities using trademark law to counter AI-generated impersonation. Ann Henry, Sarah McMullen, and Isabel Humburg of Bird & Bird (Ireland) examine evolving challenges for brand owners
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Inspicos
Nils Byg Jørgensen of Inspicos says a recent EPO decision addresses the extent to which the description and drawings shall be consulted when interpreting claims under European Patent Convention provisions other than patentability
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Inspicos
Jakob Pade Frederiksen of Inspicos provides a status update on the pending case in the lead-up to oral proceedings before the EPO Enlarged Board of Appeal on May 8 2026
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Bird & Bird
Anna Wolters-Höhne of Bird & Bird summarises proposed updates regarding market access activities and explains the practical implications for patentees and potential defendants, with reference to recent Unified Patent Court case law
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NLO
Emily Flood and Gamze Gezer-Voerknecht of NLO examine how European patent law applies to the booming nutraceuticals market, focusing on EPO practice, therapeutic versus non‑therapeutic claims, and strategic drafting considerations
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Patrinos & Kilimiris
Maria Kilimiris of Patrinos & Kilimiris explains a recent decision regarding how genuine use is assessed for trademarks registered across broad categories of goods and their subcategories
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Bird & Bird
Annika Lückemann and Jan van Dieck of Bird & Bird analyse the Unified Patent Court’s opening ruling concerning a supplementary protection certificate, highlighting procedural peculiarities, urgency considerations, and possible implications for pharmaceutical originator-generic disputes