Virtual reality: navigating trademark challenges in the metaverse

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Virtual reality: navigating trademark challenges in the metaverse

Eliane Ellbogen, 
Nicolas Charest, Simon Hitchens
March 16 2022
metaverse-600-min.jpeg

Nicolas Charest, Eliane Ellbogen and Simon Hitchens of Fasken suggest how brand owners can navigate the various challenges they are likely to face when using, protecting and enforcing their trademarks in relation to the metaverse

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login

Topics

CanadaFeaturesTrademarksNorth AmericaBlockchain and NFTsJurisdictions
ellbogen-elliane-fasken-bw.jpg
Eliane Ellbogen
Associate Fasken
Contact
charest-nicolas-fasken-300-bw.jpg
Nicolas Charest
Associate Fasken
Contact
hitchens-simon-fasken-bw.jpg
Simon Hitchens
Partner Fasken
Contact
more from across site and SHARED ros bottom lb

More from across our site

Trademarks
Global network connectivity, emphasizing the illuminated regions of Europe and the Middle East, with highlighted city lights and connecting lines.
Iran conflict: IP office ‘blackout’ but Middle Eastern firms operating
Home-working and grace periods at IP offices have been announced, while Managing IP understands Iran’s IP office is out of service
Max Walters, March 04 2026
Trademarks
Big Ben and London underground sign n London, UK
Queuing, trainers, and umbrellas: law firms’ London survival guide
With INTA 2026 just two months away, London-based IP practitioners offer tips on making the most out of the city
Max Walters, March 04 2026
Patents
Car with a blue wifi symbol on it is driving down a highway. There are several other cars on the road
Avanci launches Wi-Fi offering with Mercedes-Benz as first licensee
New platform, which covers SEPs for the Wi-Fi 6 and Wi-Fi 7 standards, includes 10 patent owners
Max Walters, March 04 2026
Patents
Photo merge template2.png
King & Spalding adds three more from Winston & Strawn
The Texas-based IP litigation hires take King & Spalding’s partner appointments from pre-merger Winston & Strawn up to 12 this year
March 03 2026
Patents
Sunny Su.JPG
How Lusheng secured core victory for apple producer in China
Sunny Su explains how her team overcame challenges with orchard evidence collection to secure a favourable plant variety decision from China’s top court
Sukanya Sarkar, March 03 2026
Patents
hiring.jpeg
Pierson Ferdinand continues IP push with double partner hire
Flexible working firm continues trajectory from 2025 with appointment of Matthew Grant and Letao Qin
Sanjana Mishra, March 03 2026
Trademarks
Rowing team
Oarsome win: how the University of Cambridge sank rowing trademark
Anousha Davies, associate and trademark attorney at Birketts, unpicks how the university’s reputation enabled it to see off a proposed trademark for ‘Cambridge Rowing’
Anousha Davies, March 02 2026
Patents
Import tarfiffs image.jpeg
Weekly take: Tariff turbulence is a wake-up call for IP attorneys
IP lawyers, who say they are encouraging clients to build up ‘tariff resilience’, should treat the risks posed by recent orders as a core consideration in cross-border licensing
Sanjana Mishra, March 02 2026
Patents
BiosimilarCOVER.jpg
Fewer trials, larger stakes: Canadian practitioners navigate life sciences shift
Regulatory changes and damages risks are prompting Canadian firms and clients to opt for settlements in generic and biosimilar cases
Sanjana Mishra, February 27 2026
Patents
xAI.jpg
This week on MIP: xAI faces early loss against rival | Korea greenlights brand refurbishment
News of Via Licensing Alliance adding two new members and Nokia’s proposal to extend interim licences to Warner Bros Discovery and Paramount were also among the top talking points
Sukanya Sarkar, February 27 2026
Gift this article