Whether you are a general counsel or a brand protection expert dealing with a lot of infringers you are probably wondering: how can I identify who is threatening my brand the most, and make the biggest impact for my business?
Several years ago, Wahl Clippers faced a similar conundrum. With products sold across more than 165 countries, it was simply not practical or possible to pursue every listing that sold counterfeits of the company's patented products.
This is why Wahl Clippers implemented a new brand protection strategy that prioritises large-scale counterfeiters instead of smaller distributors in order to make a bigger impact. By combining online and offline data – and being more strategic in the way they used their resources to target large-scale infringers – they have been able to see real tangible impact in their brand protection efforts worldwide.
In this webinar, you will learn:
- What top actions Wahl Clippers’ legal team is taking to uncover and dismantle large-scale counterfeiters;
- How Wahl Clippers is leveraging data from multiple sources including Red Points’ brand protection software in order to zero in on infringers; and
- Best practices to bridge the gap between online and offline investigation to act against physical factories, wholesalers, and seller networks.
The 50-minute webinar was moderated by Red Points’ VP of Brand Relationships, Daniel Shapiro, and Wahl Clippers Corporation’s IP attorney, Atika Prasad, as a guest speaker. The webinar was followed by a Q&A session.
After working at Macy’s and eBay, Daniel Shapiro joined Red Points to lead the company’s strategic partnership with e-commerce platforms, websites, IP firms and other stakeholders.
Daniel was a senior manager of brand protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
Atika Prasad is an IP attorney at Wahl Clipper Corporation.
The corporation has been the leader in the professional and home grooming category since 1919, with the invention of the first practical electric hair clipper.
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