This content is from: IP Strategy

Corsearch and Incopro to join forces to battle counterfeiting, brand abuse and piracy

The combination will accelerate tech innovation and provide a stronger, more united voice to help drive positive change in the online environment

Corsearch has announced the acquisition of online brand protection provider, Incopro. The deal shall further enhance the firm's brand and content protection capabilities.

Since its inception in 2012, Incopro has pioneered new technologies to meet the evolving challenges of the online environment. It protects more than 750 brands from counterfeiting and IP abuse – and its combination with Corsearch reflects a commitment to delivering the solutions that global brands and IP businesses need.

The rapid growth of e-commerce and digital media consumption mean that companies and consumers now rely on the internet more than ever. Potential threats are increasing and appearing through new forms to reflect the technology of today, and thus, the importance of brand protection for companies continues to rise. This involves innovative alternatives to classic counterfeit scenarios, as well as next-gen threats such as counterfeiting, grey-trade, brand abuse, and online piracy.

Corsearch is a renowned name for brands in the need of innovative, expert support against the loss of revenue and reputational damage caused by IP abuse. By adding the Incopro team to its worldwide network of analysts, developers, and investigators, Corsearch's effectiveness against brand erosion across the globe will be further reinforced.

Tobi Hartmann, CEO of Corsearch, said: "For years now, we have been impressed not just with Incopro's future-facing technologies and global outlook, but with its commitment to the principle of restoring trust in digital commerce. In the past, Incopro has invited its brand customers to join 'a bigger gang' against counterfeiting and IP abuse — well, we are delighted that they have agreed to join the global team at Corsearch as we come together to support a cleaner Internet and a better society."

Simon Baggs, CEO of Incopro, said: "This is a really exciting opportunity for my management team and staff to join together with the talented team at Corsearch – to work together to deliver the technology and solutions that brand and IP owners need. We are thrilled that we will have an even stronger combined voice. We look forward to working even more closely with Internet platforms and to shouting loudly for the protections that rights owners deserve. I want to thank our customers, staff, and shareholders for their huge support. There is so much more we can do together!"

Corsearch

Corsearch makes it easy for brands and legal professionals to manage their IP from clearance to protection. A partner to thousands of businesses globally, Corsearch has a mix of comprehensive technologies, skilled analysts, and a customer-first approach that empowers the effective management of trademarks.

In addition to trademark screening, searching, and watching services, Corsearch supports rights holders with brand protection solutions that cover everything from anti-counterfeiting to anti-piracy.

Incopro

Incopro's mission is to make the Internet better for businesses and their consumers. The combination of Incopro's intelligence-led, machine learning-driven Talisman platform, with its global team of expert analysts offers rights holders full visibility of threats to their brand and consumers, and the ability to effectively mitigate those risks at scale.

Founded in 2012 by a team including criminal intelligence, technical, and IP expertise the business is headquartered in London with offices in Los Angeles, Boise, Shanghai, and Cardiff. Incopro protects over 750 leading global brands, including Mondelēz International, Reckitt, Unilever, Superdry, and Brother International.

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