COVID-19 and the ‘wellness’ trademark boom

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COVID-19 and the ‘wellness’ trademark boom

Jessica Le Gros, 
Michel Rorai
December 08 2020
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Michel Rorai, lead IP counsel at Unilever, and Jessica Le Gros, partner at Baker Mckenzie, say filings for health and ‘wellness’ products are increasingly coming into conflict with traditional food branding

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FeaturesTrademarksEuropean UnionEurope
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Jessica Le Gros
Partner Baker McKenzie
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Michel Rorai
Lead IP counsel for the... Unilever
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