Podcast: watch brands ask if Amazon is a friend or foe

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Podcast: watch brands ask if Amazon is a friend or foe

 L-R: Vittorio Aversano, Måns Sjöstrand and Dennis Wilke

Guests discuss best methods for online brand protection and reveal which marketplaces are winning the fight to charm brand owners




To listen to the full podcast, which is around 50 minutes, click the link above.

For the latest Managing IP podcast, Max Walters was joined by IP counsel at watch companies Cluse and Daniel Wellington, as well as a former counsel at Italian fashion brand Bulgari.

Guests discussed the unique challenges watch-owners face in the fight against counterfeiters, how to observe and enforce their rights on social media and e-commerce sites, and whether legislation is long overdue.

Guests also discussed the role that China, and in particular Chinese e-commerce platforms, are playing to help brands.

Enjoy the podcast.



more from across site and SHARED ros bottom lb

More from across our site

Amongst a sea of mergers, Lathrop GPM and HG Law have set out plans to combine, positioning themselves to compete with both IP boutiques and full-service firms
Patrícia Paias explains why she loves the science and business behind an idea and why potential rights owners must avoid the ‘file and forget’ philosophy
Lawyers eagerly await news of what IP specialist Sir Colin Birss will bring to one of the England and Wales judiciary’s most important roles
María Aurora García of Berken IP explains how intellectual property rights holders can use customs monitoring and online enforcement tools to identify parallel imports and support compliance with consumer protection rules
The Jakarta-based firm says personal networks and a distinctive strategy can help it guide foreign clients through what can be a tricky IP landscape
Munich litigation boutique formed by former Taylor Wessing partners continues expansion as it seeks to cement its position in the UPC market
Yvonne Tang and Siau Wen Lim, the second and third IP specialists to sit on the firm’s management committee, say IP is ‘uniquely positioned’ to support cross-practice work
As competing firms come under common ownership, clients may care less about formal conflicts and more about how openly firms discuss them
Facing increased lateral movement and in-house competition, firms are investing in flexible billing hours and tailored career progression to improve associate retention
As the US reflects on 250 years of independence, patent lawyers say innovation is reshaping old hiring priorities, with firms seeking broader IP expertise over specialisation
Gift this article