This content is from: Trademarks

Corona and 600 brands: protecting IP at AB InBev

Pieter van den Bulck and Federico Bueno Icaza explain how they are tackling their own Corona troubles, and why IP discussions are best had over a beer

To access our in-house intelligence please request a trial here.

Read this article – and more – for a one-week period.

REQUEST ACCESS

Are you already an Managing IP subscriber? Login here

Related

Instant access to all of our content. Membership Options | One Week Trial