Companies: watch budgets and licences when you rebrand

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Companies: watch budgets and licences when you rebrand

Rani Mehta
July 10 2020
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Brands should consider linking their new mark to their old one, and keep an eye on licence agreements, according to in-house and private practice lawyers

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TrademarksIP StrategyUnited StatesNewsNorth AmericaJurisdictions
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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