This content is from: Australia

Brands under threat on the web

Recent years have seen businesses discover the enormous marketing potential of the internet. But the online boom has brought with it new opportunities for mischief as well as for more legitimate enterprise. Antony Gold explains why brand name interception is becoming an increasing problem

To access our in-house intelligence please request a trial here.

Read this article – and more – for a one-week period.


Are you already an Managing IP subscriber? Login here


Instant access to all of our content. Membership Options | One Week Trial