This content is from: European Union

Health scare labelling puts brand owners on alert

Graphic health warnings have hit the tobacco industry and are threatening to jump to other consumer goods sectors as well. Toe Su Aung warns that the regulators' increased use of shock therapy labelling could seriously impinge on the value of brands and IP rights

To access our in-house intelligence please request a trial here.

Read this article – and more – for a 30 day period.


Are you already an Managing IP subscriber? Login here


Instant access to all of our content. Membership Options | 30 Day Trial