Roundtable: A guide to global brand strategies

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Roundtable: A guide to global brand strategies

Managing IP Correspondent
March 31 2007

MIP, in association with Finnegan Henderson, invited three brand owners as well as lawyers from the US, China and Germany to discuss how to protect and manage brands internationally. Topics covered included famous marks, new types of marks, the Madrid Protocol, transliterations and other means of protecting brands

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