India: Brands transformed

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India: Brands transformed

Managing IP Correspondent
March 31 2007

Ankit Prakash of Anand and Anand in New Delhi looks at the evolution of brand management and considers the impact it has had on business in India. He also reviews recent cases where trade mark rights have been upheld

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IndiaMIP Special FocusBrand Management IP Focus 2007 4th edition (March 2007)Asia-Pacific
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