Brand protection in ASEAN: a practical view

The ASEAN Economic Community (AEC), set to come into effect on December 31, has the goal of transforming Southeast Asia into a region with free movement of goods, services, investment, skilled labour and a freer flow of capital. Henry Goodwin and Candice Kwok discuss the future of brand protection in the region and what rights holders need to be aware of as they look to enter the markets there