In-house lawyers reveal brand licensing strategies

Rani Mehta

November 22 2019

Honeywell, Nestlé, Goodyear and Beanstalk explain how brand extension licensing can affect IP strategy and that it can turn infringers into licensees

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Rani Mehta

Senior Reporter Managing IP

Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.

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