In-house lawyers reveal brand licensing strategies

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In-house lawyers reveal brand licensing strategies

Rani Mehta
November 22 2019
Graphic designer development process drawing sketch design creative Ideas draft Logo product trademark label brand artwork. Graphic designer studio Concept.

Honeywell, Nestlé, Goodyear and Beanstalk explain how brand extension licensing can affect IP strategy and that it can turn infringers into licensees

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Topics

TrademarksIP StrategyUnited StatesNewsNorth AmericaJurisdictions
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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