EUIPO getting tough on distinctiveness after Adidas dealt three-stripe trademark blow, say lawyers
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EUIPO getting tough on distinctiveness after Adidas dealt three-stripe trademark blow, say lawyers

Max Walters
June 19, 2019
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Reacting to the news that one of Adidas’s trademarks has been declared invalid, lawyers say the EUIPO and EU courts are hardening their stance on trademarks that have not acquired distinctiveness throughout the EU

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Max Walters
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Max edits Managing IP’s news and analysis and oversees the team of reporters. He also helps chair and present the publication’s events, and commissions expert comment. He reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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