The most capable intellectual property firms have always been a partner to the businesses they support. It has always been important to deploy experts in IP who know their clients and the industries within which they operate, and who are able to provide practical insight into how and where to protect their innovation, their brands, and ultimately their competitive advantage.
In the age of AI, where clients are able to retrieve split-second insight, delivered confidently… if not always accurately… then the expertise and judgement behind decision-making becomes more valuable than ever. Companies need people who know their business, their own clients and customers, and often the local area within which they operate. The most successful IP firms of the next decade will be those that can cut through the noise, finding a working balance between good judgement and navigating the growing pressures of AI on efficiency, scalability, and quality.
The latest webinar from Zacco, in association with Managing IP, explores how AI and automation are already transforming intellectual property processes from periodic analysis into a continuous operating system – one that integrates insight and workflow automation with expert validation and judgement.
Antonio and Karin will examine why this shift is forcing new commercial models, as AI compresses work and redefines time-based billing, and how IP value is created and delivered. They will introduce practical examples of their potential real-world use, providing insight on areas perfect for integration, and perhaps most importantly, when and where to set guardrails.
The speakers
Antonio Marsico
CEO, Zacco Group
Antonio has a background in professional services and consultancy, previously holding senior leadership positions at prominent IT and digital transformation firms across the Nordics and Italy. His background also includes managing infrastructure services for a major global technology provider. An Italian citizen with a master’s in software engineering, he combines technical expertise with extensive experience in large-scale business management. As CEO, he is advancing the Zacco Group into new areas and markets, building on its traditional consultancy expertise and integrating AI and automation into general operations where appropriate.
Karin Kärvling Søholt
Chief marketing officer, Zacco Group
Starting her career as an attorney at law, Karin has since worked with, and led, some of the most well-known organisations within the intellectual property marketplace. She is focused on identifying, embracing, and promoting change across the wider IP space and her extensive knowledge, alongside a reputation for business development and building strategic alliances, has placed her at the forefront of Zacco’s ongoing expansion plans. As chief marketing officer, she is responsible for developing and maintaining Zacco’s expert reputation within IP and digital brands.
