Could Taif Roses Become Saudi Arabia's Champagne?

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Could Taif Roses Become Saudi Arabia's Champagne?

Sponsored by

25UnitedTrademark &PatentServices1.png

Sara Omran and Talal Farrukh Irfan Khan talk about how taif roses can become Saudi Arabia's champagne

Saudi Arabia's New Geographical Indications System Explained

When consumers hear the word "Champagne", they immediately associate it with a specific region of France, centuries of tradition, and a reputation for quality.

The same applies to names such as Parmigiano Reggiano, Darjeeling Tea, and Roquefort.

These products are protected through a special form of intellectual property known as a Geographical Indication (GI).

Saudi Arabia is now taking a significant step in that direction.

On 11 May 2026, the Board of Directors of the Saudi Authority for Intellectual Property (SAIP) issued Decision No. 2026/39/01 approving the Executive Regulation of the Law on the Protection of Geographical Indications. The Regulation was issued pursuant to Article 26 of the Law on the Protection of Geographical Indications, promulgated under Royal Decree No. M/102 dated 26 Jumada Al-Awwal 1447H (17 November 2025).

Together, the Law and its Executive Regulation establish Saudi Arabia's first dedicated framework for the registration and protection of Geographical Indications, marking an important development in the Kingdom's intellectual property regime.

More Than a Name

A Geographical Indication identifies products whose quality, reputation, or characteristics are intrinsically linked to a specific geographical area.

In simple terms, the product is special because of where it comes from.

This may be due to natural factors, local expertise, traditional production methods, or a combination of all three.

Unlike trade marks, which identify the commercial source of goods or services, Geographical Indications protect the collective reputation associated with a region and may be used by all eligible producers who comply with the applicable specifications.

What Could Qualify in Saudi Arabia?

The Kingdom is home to numerous products whose reputation is closely connected to their geographical origin.

Examples often cited include:

  • Taif Roses;

  • Ajwa Dates;

  • Najran Honey; and

  • Traditional handicrafts and artisanal products linked to specific regions.

For these products, GI protection could help preserve authenticity, prevent misuse of regional names, and strengthen consumer confidence in genuine Saudi products. 

Why This Matters

The introduction of a dedicated GI registration system is more than a legislative development.

Around the world, protected geographical names have become powerful commercial assets capable of supporting premium pricing, increasing export opportunities, promoting tourism, and preserving cultural heritage.

For Saudi producers, cooperatives, exporters, and artisan communities, the new framework offers an opportunity to transform regional reputation into a legally protected and commercially valuable asset.

The initiative also aligns closely with broader Vision 2030 objectives aimed at supporting local industries, non-oil exports, and the international recognition of Saudi products.

Looking Ahead

According to the published framework, SAIP is expected to begin accepting GI applications once the Law and Executive Regulation enter into force and the official fee schedule is issued.

Stakeholders should therefore begin assessing whether their products may qualify for protection and start preparing the evidence, specifications, and documentation required to support future applications.

The question is no longer whether Saudi Arabia possesses products worthy of Geographical Indication protection.

The question is which Saudi product will become the Kingdom's first globally recognized GI success story.

more from across site and SHARED ros bottom lb

More from across our site

On a recent trip to the French capital, we learned that the UPC is squeezing domestic litigation while firms are chasing senior talent, experimenting with AI and considering new ways of organising their practices
Daniel Law says a string of lateral hires and broader expansion plans will strengthen its position to capitalise on Brazil’s burgeoning IP and patent litigation market
Jason Raeburn’s arrival will expand the firm’s London footprint in AI, copyright and tech disputes
The firm is shaping its AI strategy around partnerships with Harvey and Legora alongside internally developed tools from its legal technology company, Eltemate
A dispute Down Under shows why trademark lawyers cannot afford to wait on the sidelines when a rival brand gathers momentum
The Third Circuit’s decision in Thomson Reuters v ROSS marks the first appellate-level decision addressing AI and fair use, prompting copyright counsel to consider arguments around potential licensing markets
Injunctions for HandsFree Labs and Align Technology come as the Court of Appeal warns that busy teams must have the staffing and resources to meet UPC deadlines
The chief technology officer remit, which has been created as the firm is building its litigation team, will include expanding the use of AI in patent and legal work and automating manual processes
Former Hoyng Rokh Moneiger partner Laura Alonso, who brought her team to ECIJA in March, discusses plans to expand further and why ECIJA’s ‘IP DNA’ is helping broaden her work
Amita Haylock discusses building an integrated Asia practice as clients increasingly demand that firms combine IP, technology and data expertise
Gift this article