Non-patent literature (NPL) is an increasingly vital part of intellectual property (IP) strategy, helping teams identify emerging trends, assess freedom to operate, and enrich patent landscapes. In this webinar, CAS reveals how IP professionals can unlock the hidden insights in publications, product releases, and technical reports that go beyond patent databases.
Matthew J McBride, director of CAS IP Services, and Kathy Van der Herten, director of product management at CAS, will share practical examples of how to integrate NPL into your workflows, from prior art searches to technology scouting.
Learn how early signals of innovation can give your team a competitive edge and how to navigate the challenges of volume, diversity, and credibility of NPL sources. The session will also highlight best practices for cross-functional collaboration, ongoing monitoring, and documentation, ensuring your NPL insights are actionable and reliable.
Whether you are strengthening novelty assessments, identifying potential risks, or exploring emerging technologies, the webinar will demonstrate how to transform IP decision-making.
A Q&A session at the end of the discussion will give you the chance to raise your specific IP challenges.
Register now for the webinar at 3pm BST (10am EST) on April 14 and start leveraging non-patent literature to maximise your IP strategy.
The speakers
Matthew J McBride
Director, CAS IP Services
Matt is the director of CAS IP Services, managing all aspects of the business and working with customers to develop effective strategies for accessing and managing high-quality intellectual property information. Previously, he was a senior application specialist for the CAS STNext and CAS SciFinder platforms and held roles at Thomson Reuters and Rohm and Haas.
Matt earned a BSc in molecular biology from Purdue University, Indiana, an MSc in plant pathology from the University of Minnesota, and an MSc in business intelligence and analytics from Saint Joseph’s University, Philadelphia. He is a member of the Patent Information Users Group (PIUG) and the American Chemical Society.
Kathy Van der Herten
Director of product management, CAS
Kathy is a product management leader with over 20 years of experience in the intellectual property (IP) industry, spanning both trademarks and patents. Since 2021, she has served as director of product management at CAS, where she leads the IP product solutions portfolio.
Based in Belgium and a regular visitor to the CAS offices in Columbus, Ohio, Kathy brings a global perspective and deep industry expertise to her role, driving innovation and delivering impactful solutions for IP professionals worldwide.
