The IP Lounge: Benelux chief on integrating IP into business strategy

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

The IP Lounge: Benelux chief on integrating IP into business strategy

MIP Podcast newsletter header banner sample-2000.jpg

Hugues Derème, director general of the Benelux IP Office, unveils his vision for the region, how to improve IP awareness, and use of AI


In this episode, we are joined by Hugues Derème, director general of the Benelux Office for Intellectual Property.

Editor Max Walters catches up with Derème (pictured) to discuss the office’s new strategic plan and his goals to raise IP awareness.

Hugues Derème1 (002).jpg

In March, the office, which handles trademarks and designs in Belgium, the Netherlands, and Luxembourg, unveiled its new five-year plan for improving IP services.

Derème discusses the office’s goals, including high-quality IP services, digital transformation, and how to create greater understanding of IP in early-stage business planning.

He also discusses how he came to take on the DG role, which he assumed in July last year, and the transition from private practice to IP office work.

We will be back with a new episode in May. Thank you for listening.

more from across site and SHARED ros bottom lb

More from across our site

The Getty Images v Stability AI case, which will hear untested points of law, is a reminder of the importance of the legal system and the excitement it can generate
Firms explain the IP concerns that can arise amid attempts by brands to show off their ‘Canadianness’ to consumers
Counsel say they will be monitoring issues such as the placement of house marks, and how Mondelēz demonstrates a likelihood of confusion in its dispute with Aldi
The EUIPO expanding its mediation services and a new Riyadh office for Simmons & Simmons were also among the top talking points this week
David Boundy explains why Pierson Ferdinand provides a platform that will allow him to use administrative law to address IP concerns
Developments included an anti-anti-suit injunction being granted for the first time, and the court clarifying that it can adjudicate over alleged infringements that occurred before June 2023
Griffith Hack’s Amanda Stark, one of our ‘Top 250 Women in IP’, explains how peer support from male colleagues is crucial, and reveals why the life sciences sector is thriving
The case, which could offer clarity on the training of AI models within the context of copyright law, will go to trial in the UK next week
CMS IndusLaw co-founder Suneeth Katarki says he plans to hire a patent team in India and argues that IP should play a major role within full-service firms
Partners at the firm explain why they’ve seen more SEP cases at the ITC, and why they are comfortable recommending the forum to clients
Gift this article