Behind the case: How Carlsberg secured EUTM for ‘probably’ the best tagline

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Behind the case: How Carlsberg secured EUTM for ‘probably’ the best tagline

Sukanya Sarkar
February 26 2025
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L-R: Legal IP counsel Anna Bien and global marketing manager Lesia Tarasenko

IP counsel Anna Bien and global marketing manager Lesia Tarasenko explain how the brewery secured an EUTM and the lessons they learned

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Sukanya Sarkar
Special Projects Editor Managing IP
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Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.
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