Learn about the challenges of the grey market and parallel imports in a podcast that dives deep into an issue that can have significant consequences for brands.
Joining Phil Myers, Managing IP's commercial editor, to offer their insights on the subject are Patrik Lindahl, a partner at Zacco, the international full-service intellectual property solutions and brand protection specialist, and Alessandra Vercelloni, the director of sales and brand protection for Southern Europe at OpSec, the online protection and product authentication company.
Together, they break down the grey market, through which legitimate products are sold outside authorised channels. This threatens brand reputation, pricing strategies, and customer trust. The guest speakers discuss the complexities of grey market imports, including how unauthorised sales can erode brand value, strain distributor relationships, and confuse consumers with warranty and compliance issues.
They also offer practical advice on detecting and mitigating these risks, such as tracking technologies, online monitoring tools, and legal strategies such as vertical agreements.
Is your brand at risk of grey market competition? Do you know how to respond to the threat? Listen to this podcast to learn more about the grey market and its potential impact on your brand.
Other resources on brand protection
The following Zacco podcasts are also available:
Podcast: Key considerations for establishing or enhancing a patent monitoring programme
Webinar: Domain Trust: why you should be aligning your domain, IP and OBP strategy
Webinar: Hybrid IP portfolio management: maximise efficiency/minimise costs
You can find all the Managing IP podcasts here.
