Behind the deal: Baker McKenzie talks through $58m ‘Hush Puppies’ IP sale

Sukanya Sarkar

September 27 2023

HO_Bertha_Hong_Kong_30446_HiRes(410063436.1).jpg — Bertha Ho, of counsel at Baker McKenzie

Bertha Ho, who helped the Hush Puppies owner with the sale of its IP rights in China and Hong Kong SAR, explains how to navigate complex transactions in the region

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login

Topics

Sukanya Sarkar

Special Projects Editor Managing IP

Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.

more from across site and SHARED ros bottom lb

More from across our site

Trademarks

Two advanced artificial intelligence humanoid robots arm wrestling in front of a digital globe, symbolizing global AI competition rivalry and power dynamics, vector illustration

Fighting AI with AI: firms outline brand protection strategies

Counsel explain how AI can create brand protection headaches, but also be used to fight fakes

Rani Mehta, May 23 2025

Patents

This week on MIP: Former copyright head sues Trump | Alexion loses biosimilar feud

An AI copyright update in the UK and IP protection efforts by Temu and WeChat were also among the top talking points this week

Sukanya Sarkar, May 23 2025

Patents

How former USPTO advisor is using her expertise at Finnegan

Mary Till says she has been helping clients navigate policy questions, including staffing concerns at the office

Rani Mehta, May 23 2025

Patents

UPC update: 10x settles landmark feud | CoA rules on confidentiality

A seminal decision concerning second medical use patents and questions over confidentiality were among the top talking points this fortnight

Sukanya Sarkar, May 22 2025

Trademarks

Weekly take: What we learned from INTA 2025

Managing IP considers some of the key themes from the 2025 Annual Meeting and offers some tips for London 2026

Max Walters, May 21 2025

Patents

Europe viewed from space at night with city lights in European Union member states, global EU business and finance, satellite communication technology, 3D render of planet Earth, world map from NASA

State of the market: The steady performers of Europe’s IP industry

A comparison of the 2024 and 2025 editions of the Managing IP EMEA Awards reveals the firms and companies that have been dominating Europe’s IP market year after year

Sukanya Sarkar, May 21 2025

Trademarks

Tuesday at INTA: BD tips for lawyers | Tackling SEPs

Tuesday's coverage includes BD tips for aspiring partners, and a foray into the world of SEPs

Rani Mehta, May 21 2025

What Corporates Want

US IP counsel left wanting on value for money

Exclusive data reveals law firms are failing to go above and beyond for their corporate clients, with in-house counsel saying advisers should consider more transparent billing processes

Max Walters, May 20 2025

Patents

Behind the case: How Osborne Clarke and EIP broke new ground at the CoA

Arty Rajendra and Gary Moss discuss why ‘thorough and intense’ preparation, plus the odd glass of wine, led to a record FRAND victory for their client

Max Walters, May 20 2025

Trademarks

Monday at INTA: ‘Game-changing’ TM developments in China | Agentic AI

Monday’s coverage includes news of a potentially 'game-changing' trademark development in China and how practitioners are using AI

Rani Mehta, May 19 2025