The (trade) dress code: protection and stopping imitation
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The (trade) dress code: protection and stopping imitation

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Mandy Swanepoel and Lisa van Zuydam of Adams & Adams offer practical insights on protecting trade dress in South Africa and beyond, using both trademark and non-trademark tools

In the first episode of a two-part podcast series, Adams & Adams partner Mandy Swanepoel and senior associate Lisa van Zuydam discuss the complex topic of trade dress and its unique application in the African continent.

Talking to Managing IP's Tom Baker, Mandy and Lisa provide practical examples of distinctive uses of trade dress to protect a product's brand, and consider both the trademark and non-trademark tools used to prevent infringement and imitation.

About Adams & Adams

Adams & Adams is an internationally recognised and leading African law firm that specialises in providing intellectual property, corporate and commercial services.

The firm is firmly rooted in Africa – with a tenacious belief in the economic growth potential and spirit of the continent. The head office in Pretoria, the administrative capital of South Africa, provides the perfect gateway through which its partners, supported by some 700 professionals and staff, render a broad range of legal services to clients in Africa and the rest of the world.

Through its associate offices and long-established networks, the firm serves a global client base throughout the African continent in matters of intellectual property, commercial law, property and litigation.

In 2021, experts from Adams & Adams co-produced a popular three-part podcast series on the IP enforcement of pharma in Africa.

You can find all the Managing IP podcasts here.

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