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INTA 2023: Respecting assets and values key for brand and gaming partnerships

Sukanya Sarkar
May 17, 2023
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Panellists L-R: Patrick Low, Miley Chen, Joey Zhou, and Pin-Ping Oh.

Counsel at Tencent, PUBG Mobile, Game for Peace, and Bird & Bird shared how gaming companies and brands can get the most out of joint ventures

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Sukanya Sarkar
Senior Reporter Managing IP
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Sukanya covers all IP-related issues in Asia including trademark, copyright, patent and design matters. She has worked as an in-house counsel in the past. She is particularly interested in enforcement strategies adopted by brand owners and overlaps between different IP disciplines.
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