INTA 2023: Respecting assets and values key for brand and gaming partnerships

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INTA 2023: Respecting assets and values key for brand and gaming partnerships

Sukanya Sarkar
May 17 2023
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Panellists L-R: Patrick Low, Miley Chen, Joey Zhou, and Pin-Ping Oh.

Counsel at Tencent, PUBG Mobile, Game for Peace, and Bird & Bird shared how gaming companies and brands can get the most out of joint ventures

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Sukanya Sarkar
Special Projects Editor Managing IP
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Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.
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