Collision course: how to navigate IP and marketing clashes

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Collision course: how to navigate IP and marketing clashes

Sukanya Sarkar
May 10 2023
Conflict.jpg

In-house counsel at Western Digital, HP and two other brands in India discuss how to resolve IP conflicts between legal and marketing teams

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login

Topics

AnalysisIndiaAsia-PacificTrademarksIP Strategy
sukanya-image.jpg
Sukanya Sarkar
Special Projects Editor Managing IP
Contact
Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.
more from across site and SHARED ros bottom lb

More from across our site

What Corporates Want
Copy of What Corporates Want 2025 (1).png
US IP counsel left wanting on value for money
Exclusive data reveals law firms are failing to go above and beyond for their corporate clients, with in-house counsel saying advisers should consider more transparent billing processes
Max Walters, May 20 2025
Patents
Photo merge template.png
Behind the case: How Osborne Clarke and EIP broke new ground at the CoA
Arty Rajendra and Gary Moss discuss why ‘thorough and intense’ preparation, plus the odd glass of wine, led to a record FRAND victory for their client
Max Walters, May 20 2025
Trademarks
INTA.jpg
Monday at INTA: ‘Game-changing’ TM developments in China | Agentic AI
Monday’s coverage includes news of a potentially 'game-changing' trademark development in China and how practitioners are using AI
Rani Mehta, May 19 2025
Trademarks
TMrankings.png
IP STARS trademark rankings to be revealed
Managing IP gives a taster of the numbers behind this year’s IP STARS trademark rankings, and looks back at our 2025 award winners
May 19 2025
Trademarks
INTACeremonies.jpg
Sunday at INTA: Law firms must develop 'industry expertise' | IP office updates
Updates from IP offices, the shifting requirements of in-house counsel, and news of London 2026 were among major talking points on Sunday
Max Walters, May 19 2025
Trademarks
MIP Podcast newsletter header banner sample-2000.jpg
The IP Lounge: INTA CEO on IP ‘positivity’ and London 2026
Etienne Sanz de Acedo discusses the association’s three-year plan, what he is looking forward to in San Diego, and why London came calling for 2026
Max Walters, May 19 2025
Trademarks
donation money for a good cause
Helping others with an IP hook: Brand Action sponsors on 'making a difference'
Professionals from three organisations reveal what led them to sponsor Brand Action and why doing so can build camaraderie
Rani Mehta, May 18 2025
Patents
AdobeStock_444563933_Editorial_Use_Only.jpg
This week on MIP: 10x Genomics and NanoString settle | UPC sides with Amgen
The results of a UK government consultation on the exhaustion of IP rights and an annual review published by the EPO’s Boards of Appeal were also among the top talking points this week
Sukanya Sarkar, May 16 2025
Copyright
The concept copyright
Weekly take: why ‘hardworking’ Shira Perlmutter should not have been fired
The decision disregards Perlmutter’s work at the US Copyright Office and comes at a time when strong leadership and expertise are crucial
Rani Mehta, May 15 2025
Copyright
shiraperlmuttercover.jpg
'Ridiculous decision’: counsel condemn Trump’s firing of copyright chief
Sources say the decision to fire Shira Perlmutter raises constitutional concerns and speculate on what the decision could mean for the country’s approach to AI
Rani Mehta, May 15 2025
Gift this article