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Collision course: how to navigate IP and marketing clashes

Sukanya Sarkar
May 10, 2023
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In-house counsel at Western Digital, HP and two other brands in India discuss how to resolve IP conflicts between legal and marketing teams

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AnalysisIndiaAsia-PacificTrademarksIP Strategy
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Sukanya Sarkar
Senior Reporter Managing IP
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Sukanya covers all IP-related issues in Asia including trademark, copyright, patent and design matters. She has worked as an in-house counsel in the past. She is particularly interested in enforcement strategies adopted by brand owners and overlaps between different IP disciplines.
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