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Industry and in-house on the ‘science’ of lookalikes

Max Walters
April 26, 2023
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Brand owners must embrace unfair advantage claims if they are to tackle lookalikes, say sources, who are split on whether Lidl v Tesco is a game changer

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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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