Influencers and IP: how brands can avoid going viral

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Influencers and IP: how brands can avoid going viral

Sukanya Sarkar
April 26 2023
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Counsel say aggressive actions might do more harm than good, and brands must try to resolve influencer disputes amicably

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AnalysisIndiaTrademarksIP Strategy
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Sukanya Sarkar
Special Projects Editor Managing IP
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Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.
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