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Smoothly does it: counsel eye gradual transitions for rebranding success

Sukanya Sarkar
April 24, 2023
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Sources discuss why strong communication between legal and marketing teams and ensuring a smooth transition from old to new are important when rebranding

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AnalysisInternationalTrademarksIP Strategy
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Sukanya Sarkar
Senior Reporter Managing IP
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Sukanya covers all IP-related issues in Asia including trademark, copyright, patent and design matters. She has worked as an in-house counsel in the past. She is particularly interested in enforcement strategies adopted by brand owners and overlaps between different IP disciplines.
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