Smoothly does it: counsel eye gradual transitions for rebranding success

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Smoothly does it: counsel eye gradual transitions for rebranding success

Sukanya Sarkar
April 24 2023
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Sources discuss why strong communication between legal and marketing teams and ensuring a smooth transition from old to new are important when rebranding

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AnalysisInternationalTrademarksIP Strategy
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Sukanya Sarkar
Special Projects Editor Managing IP
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Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.
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