Counsel: Australian TM edict could weaken big brands’ power

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Counsel: Australian TM edict could weaken big brands’ power

Sukanya Sarkar
March 29 2023
Australian HC.jpeg
The High Court of Australia building

Sources say the High Court of Australia’s ruling that reputation is immaterial in trademark infringement cases could stop famous brands from muscling out smaller players

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login

Topics

AnalysisAustraliaAsia-PacificTrademarksIP Strategy
sukanya-image.jpg
Sukanya Sarkar
Special Projects Editor Managing IP
Contact
Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.
more from across site and SHARED ros bottom lb

More from across our site

Patents
AdobeStock_1426246870.jpg
UPC update: 10x settles landmark feud | CoA rules on confidentiality
A seminal decision concerning second medical use patents and questions over confidentiality were among the top talking points this fortnight
Sukanya Sarkar, May 22 2025
Trademarks
INTA.jpg
Weekly take: What we learned from INTA 2025
Managing IP considers some of the key themes from the 2025 Annual Meeting and offers some tips for London 2026
Max Walters, May 21 2025
Patents
Europe viewed from space at night with city lights in European Union member states, global EU business and finance, satellite communication technology, 3D render of planet Earth, world map from NASA
State of the market: The steady performers of Europe’s IP industry
A comparison of the 2024 and 2025 editions of the Managing IP EMEA Awards reveals the firms and companies that have been dominating Europe’s IP market year after year
Sukanya Sarkar, May 21 2025
Trademarks
TuesdayINTA.jpg
Tuesday at INTA: BD tips for lawyers | Tackling SEPs
Tuesday's coverage includes BD tips for aspiring partners, and a foray into the world of SEPs
Rani Mehta, May 21 2025
What Corporates Want
Copy of What Corporates Want 2025 (1).png
US IP counsel left wanting on value for money
Exclusive data reveals law firms are failing to go above and beyond for their corporate clients, with in-house counsel saying advisers should consider more transparent billing processes
Max Walters, May 20 2025
Patents
Photo merge template.png
Behind the case: How Osborne Clarke and EIP broke new ground at the CoA
Arty Rajendra and Gary Moss discuss why ‘thorough and intense’ preparation, plus the odd glass of wine, led to a record FRAND victory for their client
Max Walters, May 20 2025
Trademarks
INTA.jpg
Monday at INTA: ‘Game-changing’ TM developments in China | Agentic AI
Monday’s coverage includes news of a potentially 'game-changing' trademark development in China and how practitioners are using AI
Rani Mehta, May 19 2025
Trademarks
TMrankings.png
IP STARS trademark rankings to be revealed
Managing IP gives a taster of the numbers behind this year’s IP STARS trademark rankings, and looks back at our 2025 award winners
May 19 2025
Trademarks
INTACeremonies.jpg
Sunday at INTA: Law firms must develop 'industry expertise' | IP office updates
Updates from IP offices, the shifting requirements of in-house counsel, and news of London 2026 were among major talking points on Sunday
Max Walters, May 19 2025
Trademarks
MIP Podcast newsletter header banner sample-2000.jpg
The IP Lounge: INTA CEO on IP ‘positivity’ and London 2026
Etienne Sanz de Acedo discusses the association’s three-year plan, what he is looking forward to in San Diego, and why London came calling for 2026
Max Walters, May 19 2025
Gift this article