Descriptive marks raise risk: here's how in-house manage it

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Descriptive marks raise risk: here's how in-house manage it

Rani Mehta
October 28 2022
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Counsel at Red Lobster, Atlassian and two other companies say it’s hard to register descriptive terms, but that it can be worth the slog in some cases

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NewsUnited StatesTrademarksIP Strategy
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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