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IP Ones to Watch 2022: MIP recognises Guillermo Mier Y Concha Martinez at Red Bull

Guillermo Mier Y Concha Martinez is a brand enforcement manager at Red Bull in Austria

Guillermo Mier Y Concha Martinez, brand enforcement manager, Red Bull, Austria

A sharp mind is an essential tool for any great trademark lawyer, and it’s a quality that Guillermo Mier Y Concha Martinez has demonstrated amply throughout his three years as a brand enforcement manager at Red Bull in Salzburg.

Mier Y Concha Martinez spent more than six years in private practice law firms in Mexico before completing a master’s in intellectual property law and knowledge management at the University of Maastricht in the Netherlands in 2019.

Since taking up his first in-house post at Red Bull the same year, he has shown an aptitude for commercial strategy to complement his extensive legal knowledge.

Mier Y Concha Martinez’s responsibilities at Red Bull include international brand enforcement issues and trademark licensing work.

His nominator describes him as extremely business oriented when it comes to finding solutions, and praises him for his quick decision making and detailed analysis.

“He has a very quick mind and locates the legal problem very fast. His analysis is very thorough and his instructions to the paralegals are very precise,” the nominator says.

All ones to watch

All ones to watch

Mélodie Sofack is an IP legal counsel at Dassault Systèmes in France
David Degen is an IP counsel at Novartis in Switzerland
Xiaolong Meng is an IP counsel at TCL in China
Fredrika Hellberg is a trademark attorney at Essity in Sweden
Rachel Armstrong is a senior counsel at Dubai Future Foundation in the UAE
Stephanie Glyde is an IP counsel at Rio Tinto in Australia
Frederick Braunstein is a senior counsel at TaskRabbit in the US
Ana Gouvêa Monetti is a legal counsel at Siemens in Brazil
Maria Herlitz Sundelius is a legal counsel at H&M in Sweden
Armin Schwitulla is a senior litigation counsel at Nokia in Germany
Charles Roger is a senior contract and licensing manager at STMicroelectronics in France
Grace Du is a staff attorney at Starbucks in China
Jake Holt is a trademarks corporate counsel at Amazon in the US
Kinga Palińska is an IP team member at CD Projekt in Poland
Dev Narasimhan is a patent portfolio manager at CoMotion at University of Washington in the US
Mila Misevska is an IP lawyer at Play’n Go in Malta
Hyeran You is a senior legal counsel at Samsung Electronics in South Korea
Thibault Saurat is a group patent manager at Ontex in Belgium
Alix Lesage is a legal counsel at France Brevets in France
Daniela Valera is a legal assistant at Backus (part of AB InBev) in Peru
Morgan Seisson is a European patent attorney at Nestlé Institute of Material Sciences in Switzerland