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IP owners urge UK courts to consider ‘shopper science’

Max Walters
September 02, 2022
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Courts haven’t considered the behavioural science guiding consumer shopping habits, but should do so now, say counsel

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Max Walters
News Editor Managing IP
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Max monitors our news coverage. He also reports on all aspects of IP, particularly trademark and copyright matters, and mainly focusses on Europe. Coverage includes regular articles exploring how in-house counsel are managing their IP portfolios and adapting to legislative developments, as well as interviews with industry figures and reactions to important court judgments.
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