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How brands can manage metaverse IP risks

Sukanya Sarkar
July 27, 2022
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Sources say a well-considered pre-launch strategy coupled with necessary registrations, licences and plans for consumer control can help brands mitigate risks

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AnalysisInternationalIP StrategyTrademarksBlockchain and NFTs
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Sukanya Sarkar
Asia Reporter Managing IP
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Sukanya covers all IP-related issues in Asia including trademark, copyright, patent and design matters. She has worked as an in-house counsel in the past. She is particularly interested in enforcement strategies adopted by brand owners and overlaps between different IP disciplines.
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