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IP strategy must keep pace with retail refurbs, say counsel

Max Walters
March 16, 2022
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Brand owners and private practice counsel say a shift in the way physical stores are presented also requires a change in IP strategy

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Max Walters
News Editor Managing IP
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Max monitors our news coverage. He also reports on all aspects of IP, particularly trademark and copyright matters, and mainly focusses on Europe. Coverage includes regular articles exploring how in-house counsel are managing their IP portfolios and adapting to legislative developments, as well as interviews with industry figures and reactions to important court judgments.
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