IP strategy must keep pace with retail refurbs, say counsel

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IP strategy must keep pace with retail refurbs, say counsel

Max Walters
March 16 2022
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Brand owners and private practice counsel say a shift in the way physical stores are presented also requires a change in IP strategy

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Max Walters
Editor Managing IP
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Max edits Managing IP’s news and analysis and oversees the team of reporters. He also helps chair and present the publication’s events, and commissions expert comment. He reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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