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IP strategy must keep pace with retail refurbs, say counsel

Max Walters
March 16, 2022
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Brand owners and private practice counsel say a shift in the way physical stores are presented also requires a change in IP strategy

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IP StrategyNewsInternationalBlockchain and NFTs
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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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