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How counterfeiters ‘play’ e-commerce algorithms

Max Walters
February 22, 2022
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Brand owners say bad actors can ensure their products place higher in search results and have been known to outsource the listings process

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TrademarksIP StrategyNewsCounterfeiting and e-commerce
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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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