Alibaba's brand protection rep is improving, but for how long?
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Alibaba's brand protection rep is improving, but for how long?

Max Walters
February 15, 2022
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Sources in the entertainment and fashion sectors say Alibaba is starting to clean up its act, but note that creative enforcement is still required

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TrademarksIP StrategyNewsInternationalCounterfeiting and e-commerce
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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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