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In-house: eco-conscious brands must be wary of ‘greenwashing’

Max Walters
November 18, 2021
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Sources say brands can imply green credentials in their marks and that IP owners could consider hiring scientific experts to verify product claims before launch

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Max Walters
News Editor Managing IP
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Max monitors our news coverage. He also reports on all aspects of IP, particularly trademark and copyright matters, and mainly focusses on Europe. Coverage includes regular articles exploring how in-house counsel are managing their IP portfolios and adapting to legislative developments, as well as interviews with industry figures and reactions to important court judgments.
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