In-house: eco-conscious brands must be wary of ‘greenwashing’

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In-house: eco-conscious brands must be wary of ‘greenwashing’

Max Walters
November 18 2021
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Sources say brands can imply green credentials in their marks and that IP owners could consider hiring scientific experts to verify product claims before launch

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Max Walters
Editor Managing IP
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Max edits Managing IP’s news and analysis and oversees the team of reporters. He also helps chair and present the publication’s events, and commissions expert comment. He reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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