Using copyright to fight trademark piracy in China: a case study from Samsonite

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Using copyright to fight trademark piracy in China: a case study from Samsonite

Drew Lamb
October 18 2021
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Drew Lamb of Samsonite explains how copyright helped the company secure trademark rights for its backpacking brand Gregory after a long legal fight

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FeaturesTrademarksCopyrightIP StrategyChinaAsia-Pacific
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Drew Lamb
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