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Descriptive dilemmas: how counsel manage language challenges

Max Walters
September 21, 2021
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Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection

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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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