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From Taj Mahal to Montblanc: counsel debate geo trademarks

Max Walters
July 16, 2021
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As the EUIPO prepares to consider whether ‘Iceland’ should be a trademark, counsel discuss the pros and cons of location-named brands

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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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