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Sow what? Peppa Pig splits opinion on China well-known marks

Max Walters
March 30, 2021
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Despite victory for entertainment company eOne, brands still have a high bar to clear when proving well-known trademark status, say counsel

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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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