EUTM data: Unilever and Philips reveal filing strategy shifts

Max Walters

March 30, 2021

In the first in a series of exclusive data-led articles, Managing IP speaks to Philips, Unilever and others about their long-term strategies for EU trademark filing

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Max Walters

Deputy Editor Managing IP

Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.

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