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Coffee brands show how IP strategies can grind to a halt

Max Walters
March 11, 2021
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Asia-based counsel, including from Starbucks, discuss why trademark strategies must account for cultural and geographical sensitivities – and why coffee is particularly problematic

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Topics

TrademarksIP StrategyChinaIndonesiaNewsAsia-PacificJurisdictions
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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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