Podcast: watch brands ask if Amazon is a friend or foe
Guests discuss best methods for online brand protection and reveal which marketplaces are winning the fight to charm brand owners
To listen to the full podcast, which is around 50 minutes, click the link above.
For the latest Managing IP podcast, Max Walters was joined by IP counsel at watch companies Cluse and Daniel Wellington, as well as a former counsel at Italian fashion brand Bulgari.
Guests discussed the unique challenges watch-owners face in the fight against counterfeiters, how to observe and enforce their rights on social media and e-commerce sites, and whether legislation is long overdue.
Guests also discussed the role that China, and in particular Chinese e-commerce platforms, are playing to help brands.
Enjoy the podcast.