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‘Darlie’, ‘Aunt’ and ‘Uncle’: when brands should be retired

Max Walters
June 24, 2020
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In-house lawyers say due diligence during an M&A and regular reviews can help brands avoid a very public backlash

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IP StrategyNewsInternational
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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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