In-house counsel say communication and creativity can fight genericide
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In-house counsel say communication and creativity can fight genericide

Rani Mehta
February 06, 2020
Screenshot of Velcro's Don't Say Velcro video

Practitioners from Velcro, Jacuzzi and two law firms reveal how internal booklets, personal outreach and viral video campaigns can prevent the loss of trademark protection

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Topics

TrademarksIP StrategyUnited StatesNewsNorth AmericaJurisdictions
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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