More than 120 brand owners and trade mark practitioners attended MIP's second Brand Management Forum at the Hotel Arts in Barcelona on June 23 and 24. The programme featured presentations from regulators and brand owners, as well as roundtable discussions and interactive panel sessions.
The Forum coincided with the annual Festa de Sant Joan, which Catalans celebrate with fireworks, firecrackers and all-night partying.
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The combined firm has strong IP credentials across the US, Middle East, UK and Europe, despite Taylor Wessing’s German and French practices not joining
A UKIPO campaign aimed at combating fakes in the pre-loved fashion market and registration of the first Portuguese craft and industrial geographical indication were also among the top talking points