Conference report: MIP Brand Management Forum 2005

More than 120 brand owners and trade mark practitioners attended MIP's second Brand Management Forum at the Hotel Arts in Barcelona on June 23 and 24. The programme featured presentations from regulators and brand owners, as well as roundtable discussions and interactive panel sessions. The Forum coincided with the annual Festa de Sant Joan, which Catalans celebrate with fireworks, firecrackers and all-night partying.