Looking after Häagen Dazs

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Looking after Häagen Dazs

Managing IP Correspondent
January 01 2005

Davis Wang has the task of protecting General Mills's intellectual property across greater China. After six months in the job, he explains to MIP what he has learnt about brand protection

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ChinaMIP Special FocusChina IP Focus 2005 (December 2004)Asia-PacificJurisdictions
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