Health scare labelling puts brand owners on alert

Managing IP Correspondent

August 31, 2005

Graphic health warnings have hit the tobacco industry and are threatening to jump to other consumer goods sectors as well. Toe Su Aung warns that the regulators' increased use of shock therapy labelling could seriously impinge on the value of brands and IP rights

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Health scare labelling puts brand owners on alert

Graphic health warnings have hit the tobacco industry and are threatening to jump to other consumer goods sectors as well. Toe Su Aung warns that the regulators' increased use of shock therapy labelling could seriously impinge on the value of brands and IP rights

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